Shayanta Kishore Tikadar — founder of PROJECT Z. I build brand identities, from streetwear drops to retail packaging, that don't just get noticed. They get remembered.
My own house. I built PROJECT Z from a blank name to a fully live apparel brand — identity, product, storefront, and launch, end to end. The debut drop paired premium acid-wash construction with cinematic print detail, built for people who understand that the real work starts after the applause stops.
Ownership ran from the Shopify build and checkout UX to Meta Ads, SEO, and every frame of content behind the launch.
A global streetwear identity built at PROJECT Z, merging the raw energy of Kolkata with the polish of New York City. RAA isn't just a cap — it's visual DNA for a brand meant to travel.
The system moved in three acts: The Hook — raw, verified, real. The Concept — engineered vision. The Detail — precision as authority.
For CR8N, the brief wasn't a label — it was an identity engineered to hold its own on a retail counter. A 3g creatine + collagen bar needed to look as premium as it performs, from concept through the physical shelf.
High-impact typography, a retail-ready system, and a sustainability story — zero refined sugar, no preservatives — built to be impossible to ignore, from a boutique counter in Kolkata to a health hub in Auckland.
Kolkata, WB
Brand and growth marketer with hands-on experience founding and scaling a D2C lifestyle brand from zero — owning Shopify build, paid social, SEO, and visual identity — combined with an MBA in Finance & Marketing and a proven record hitting revenue targets in a regulated financial services environment.
Comfortable owning a brand P&L, a content calendar, and a paid-media budget in the same week.
HDFC Life Pan-India Top Performer, qualifying for the international recognition conference in Vietnam.